Identity and Navigation System for City Park

The main city park in this small town is more than just a green space.

Conveniently located in the town centre, it offers several facilities and leisure areas — tennis courts, playgrounds, a restaurant and a café, a museum, a boating pond, flower gardens, exercise machines, picnic and BBQ spaces, a horse riding area, etc — but it lacked a way to convey all that under one unified, ownable and memorable visual identity and navigation information.

Visual Identity for Caldas da Rainha's City Park Visual Identity for Caldas da Rainha's City Park Visual Identity for Caldas da Rainha's City Park Visual Identity for Caldas da Rainha's City Park Visual Identity for Caldas da Rainha's City Park Visual Identity for Caldas da Rainha's City Park Visual Identity for Caldas da Rainha's City Park