Hello.

Now based in Copenhagen.

Australia Acquisition Campaign for the New York Times

The New York Times has varied content that is unexpected and enjoyable to read.

This campaign aimed to show Australian readers that the paper cover a breadth of topics, held up to the same quality standards as the hard news report.

With the intent to drive brand perception and increase conversion by positioning the product as a source that has more to offer than just serious, hard news.



Illustration: Minkyung Lee
Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times Australia Acquisition Campaign for the New York Times