Project Indigo:
The redesign of Nokia Packaging
Breaking with a complex and fragmented visual past, the re-branding of the Nokia packaging combined a dynamic and playful rendering style, that celebrated the brand design detail and craft.
Created for a strong impact in the retail space, the wrapping of the imagery around the package allowed a panorama view of the product range while the modular information system captured the key information, answering the various needs of different product tiers and market's requests.
